Lincoln
Art Direction | Design
Lincoln
Art Direction | Design
The Luminaries
The Luminaries is a multi-faceted content program sponsored by Lincoln. I led the art direction for the entire campaign which included an editorial list, a live-streamed event, long-form multimedia pages, custom videos and an interactive hub to house all content. I created the program lockup and set the style guides, moodboards, photo treatments, video graphics, and site designs. The program highlighted women who are pushing the boundaries in their professional fields highlighting music and wellness, and featured the 2020 Lincoln Corsair which empowers driven individuals to make the most of every moment.
Our creative team successfully produced two custom videos shot in New Orleans and Los Angeles in the middle of the COVID-19 pandemic. The videos featured Tarionna “Tank” Ball of Grammy nominated Tank and the Bangas, and wellness influencer Briohny Smyth.